We're guessing that a cavalcade of Valentine's Day suitors will soon be popping the question alongside plates of scrumptious meatloaf, roast beef, homestyle chicken or country fried steak. You see, Cracker Barrel is getting into the romance game this Valentine's Day by offering good eats for a year to five lucky couples who get engaged at any one of the chain's 665 locations.
From February 10-16, couples who post their Cracker Barrel proposal video to Instagram and include a caption on why they decided to propose at the iconic homestyle restaurant will be entered for a chance to win.
We can't wait to check out the romantic posts at #ISaidYesAtCrackerBarrel. The captions are bound to include sentimental references to first dates, shared desserts and milestone celebrations.
What's more, if couples are already engaged or not ready to pop the question, the chain is still offering a Valentine bonus. From February 10-14, couples ordering two entrees from a select Valentine's Day menu will receive one free dessert to share. Couples can pick the Biscuit Beignets or Double-Fudge Chocolate Coca-Cola Cake.
"Cracker Barrel isn't just a restaurant, it's a place where care is the main ingredient," said Cracker Barrel Senior Vice President and Chief Marketing Officer Jennifer Tate. "This Valentine's Day, we want to extend our main ingredient even more by inviting guests to show the person they care about most how truly special they are."
The five grand prizes of the "I Said 'Yes' at Cracker Barrel Valentine's Day Contest" have a value of $2,000 each. That will allow the winning couples to run up a $38 tab for two, once a week for 52 weeks. The prizes will be distributed as Cracker Barrel gift cards.
To enter, contestants 18 years of age or older must upload an original in-feed, publicly viewable video to Instagram between February 10-16, depicting the marriage proposal at a Cracker Barrel Old Country Store. They must also do the following:
- Include a description in the post of why the submitter chose to propose at Cracker Barrel
- Include the hashtags #ISaidYesAtCrackerBarrel and #Contest
- Tag Cracker Barrel’s official Instagram account handle @crackerbarrel
According to the official rules, Cracker Barrel judges will be evaluating each qualified video post on three criteria: the connection with the sponsor’s brand, the quality of the entry, and the story included with the post. Winners will be notified by February 28.
Cracker Barrel has come a long way since its first store opened in Lebanon, TN, in September of 1969. Since then, the single store has grown into a chain of 665 stores in every US state except for Alaska, Hawaii, Washington, Wyoming and Vermont. Annual revenues top $3 billion. Florida leads all other states with 60 locations, followed by Texas (55), Tennessee (51) and Georgia (48).
Credits: Images courtesy of Cracker Barrel Old Country Store, Inc.
